Tuesday, August 21, 2007

Rebs Spice Up Stadiums

(UMAA) OXFORD, Miss. – Ole Miss athletics and TeleSouth Communications have announced plans to install video ribbon boards at Vaught-Hemingway Stadium and C.M. Tad Smith Coliseum. TeleSouth has contracted Daktronics, Inc., for the $2 million project, which has already begun and will be completed in time for the upcoming season. The football stadium will feature 500 feet of the Sideline ProAd Video Plus Displays. The boards are 3.5 feet high and will run 250 feet along the east Rebel Club façade and 250 feet along the west press box. The coliseum will be fitted with 360 total feet of the video displays above the top row of seating. The two 180-foot strips will run baseline-to-baseline parallel to each sideline. “We’re excited to be a part of this investment in Ole Miss,” said TeleSouth Vice-President Walker Jones. “The video boards will not only enhance these athletics facilities but make the gameday experience more enjoyable for all fans. In addition, the boards provide an added revenue stream for Ole Miss athletics.” The full-color, full-motion presentation of the ProAd system creates an interactive gameday environment, energizing fans and making sponsor messages a central part of that experience. The digital displays can instantly present up to 360 degrees of ribbon-style video, animation, advertisements and live information.